A project called "Local Hip" is held by Korea Tourism Organization. It is a project regarded to photography or videography to advertise Korea's local environment and tourist destinations. To help foreigners and young generations to visit, I have chosen Euljiro 3rd street, Seoul. It is quite an old place with long history and national treasures nearby. The atmosphere is antique and typical asian backstreet mood. Adding improved Hanbok (Korean traditional outfit) with the environment and accessories have made amazing outcomes to advertise Korean culture and help the local area's economic development.